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Celebrate Our New Look with an Amazon Giftcard Giveaway!
“The cobbler’s children have no shoes.”
Our friends Bruce and Angie said that to me a while back when they were at our house, helping to fix our air conditioner. They were talking about helping their family with a bunch of home renovation projects, and not having the time to do those same projects to their own place. It’s the perfect way to describe how my own business site has been for the past 3.5 years.
Sometimes when you spend all your time working on design for other folks, you don’t have the time to really nail your own design down. And then it starts to get a little lost, a little jumbled… a little unfocused. I’ve been struggling with that focus for this website lately, and I have to thank one of gals in the branding session I led at Fitbloggin last weekend for putting me on the spot. She point blank asked me what my brand was saying to others… and I instantly thought of my website.
The clarity on what I needed to do with this site hit me like a bolt of lightning.
I needed a better focus. A more clear message. A total site overhaul. I came up with a new elevator pitch that sums up what we do perfectly:
“Hearts and Laserbeams helps small business take their design and illustration to the next level.”
I was totally inspired by that new elevator pitch; I used up pages and pages of a notebook scrawling layout sketches and writing copy for all of the new pages you see here. Yesterday, I spent something like 14 hours overhauling this website. I hit each page with laser focus – do they all tell the site visitor that I’m here to rock design for small business clients? I hacked away at unnecessary pages, and made my design business take center stage.
Up until today, the site has been feeling like a cross between a portfolio site and a blog. We’ve grown up. We’re more than that now.
And the cobbler’s kid finally has a really nice new pair of kicks.
We’re celebrating the new look for Hearts and Laserbeams with a giveaway – help us get the word out about what we do, and you could win a free $25 Amazon.com gift card! Best of luck, enjoy clicking around the new digs!
Freelance illustrator Steph Calvert is an award-winning artist with 24 years of experience working as a creative professional. She is based in McDonough, Georgia, just south of Atlanta.
Steph Calvert has expertise as a children’s book illustrator. She is an expert surface pattern designer for art licensing and creates line drawings for publishing and product design. Steph has years of additional expertise as a mural artist, creating original art, and logo design for small businesses. She is currently querying literary agents with her first author/illustrator book projects.
Writing CLIENTS INCLUDE
Moonfrye.com
OC Weekly
Educational Highlights
National SCBWI Conference, 2023
Illustration Summer Camp – The Highlights Foundation, 2021
Make Art That Sells, 2017
BFA in Computer Art – SCAD, 1999
19 responses to “Celebrate Our New Look with an Amazon Giftcard Giveaway!”
New site looks great!
Sandy Springs Dunwoody Macaroni Kid is a resource for activities in Sandy Springs Dunwoody Chamblee and Doraville
Great to meet you at Fitbloggin! I attended your Pinteresting talk and grabbed a sheet from your rebranding talk (but couldn’t stay, too many sessions I wanted to attend). I am considering changing my blog to my name to build my brand as myself. I am a busy career mom trying to stay healthy, fit and while enjoying life with my family. I love running, yoga, cooking and inspiring others to make healthy choices. My tagline is “Trying to balance real life with healthy living”
My site publishes the best from and for women over forty. We love our header, but I’m not as much in love with our other logos and branding.
I’m so glad we had the chance to meet at Fitbloggin and you gave me this card – I LOVE your site and work! I’m planning a rebranding next year (logos! shirts! eeks!), and I will definitely be reaching out to you. 🙂
and oh gosh, I do not have a great elevator pitch. Mine basically goes something like this: I’m a recovering binge-eater, happiness-chaser, and future “after story.” Fit and Free with Emily is where I share my journey to physical and emotional health.
Nice work, Steph. You continue to be an inspiration.
Love the new blog! And I love the name! So unique!
My elevator pitch is that I am an over the road truck driver who reads and writes reviews about life on the road.
I’m a homeschooling mom of 4 kiddos, wife to a deputy, living the dream and trying to make ends meet 🙂
I do not have a small business at the moment. I hope to someday have a small private counseling practice. Your new site looks great though!!
The new site is looking good lady! Way to go!!!!
This is the correct email address from my comment above (sorry!)
[…] Enter this Giveaway at Hearts and Laserbeams […]
I don’t have an elevator pitch. I grow rare timber bamboo and produce.
Ok…here’s the pitch: I work virtually with clients around the country to build a digital presence and promote their products and services online. Whether you need help publishing an e-newsletter, managing social media, designing collateral or editing your website… I can collaborate with you simply, efficiently and cost-effectively to grow your company. Done!
I looove this layout. I’m a graphic designer who also works heavily with HTML and logos so I tend to be really picky but this looks amazing!!! My pitch would be weak since I don’t have my own blog (yet). lol
Just recently graduated college and I’m looking for new opportunities.
Hello! I’m a student working toward a degree in Substance Abuse Counseling. Volunteering at a half-way house brings me much joy and experience. In the future, I hope to help people heal and become whole again. 🙂