Some of the easiest and hardest custom logo design projects are the ones you take on for your own family. That was the case with my latest logo design project for JoyPhil Bees.
See, JoyPhil is a play on words with our own kids names. And those joyful honey bees buzzing around… they’re the ones from my husband Josh’s very own beehives right here on our farm.
So the pressure’s on. It has to bee perfect.
(You see what I did there?)
The custom logo design started with a drawing based on ideas Josh had sketched out for me. His vision for the logo was to somehow incorporate our kids dressed up as bees. The challenge in a project like this is to come up with something cute, but cute to everyone.
Not just the kids’ family members.
So I did a bunch of sketches, and created this sweet graphic of our kids hugging. I had to take a few artistic liberties – if I made Joy’s pigtails as long as they are now they would’ve blocked too much of her wings, and I don’t think Phil owns any cargo shorts… but that little detail helps add visual interest…
And from that point, the mission became how to transform that super cute drawing into a custom logo design.
It’s not as easy as it sounds, and it took a lot of revisions, along with re-drawing the hand lettered fonts, to get it just right. The end result is a custom logo design that not only makes our whole family say “awwwww how sweet”, but still looks professional enough to be appealing to a customer that sees the honey on the store shelf.
Our cage free all natural honey isn’t available for sale yet; we’ll be doing our first print run of these sweet custom honey labels for this summer’s harvest. And hopefully our bees are producing like crazy so you can snag a jar with our kids’ smiling faces on it!
Planning for future design needs today helps to avoid so many headaches. Now that we’ve already worked out all of the design kinks, when we harvest honey it’ll just be a matter of reviewing the labels one more time before they go to print instead of heading back to the drawing board.
Your Takeaway on Custom Logo Design Projects
If you’ve got an upcoming custom logo design project in the works, make sure you take the time to write down a list of all the ways you plan to use your logo. Then share that list with your designer. Create something custom that will hit all of those needs from the get go instead of working on redesigns in the future.
And if you don’t have a designer yet? Contact me.