Product Concept Art: Farm Fresh Fun

I’m so excited to share product concept art from the Make Art that Sells class I just finished!

Farm Fresh Fun product concept art by Steph Calvert of Hearts and Laserbeams

I’ve been in the live Home Decor class for the past chunk of weeks, and it was so much.

So much learning.

So much art.

So much work.

So much fun.

We created home decor product concept art for five different substrates – metal, fabric, glass, ceramic, and wood. Check out all the cool stuff I created!

Metal Product Concept Art – Hooks, Garden Stakes, and a Tin Can Herb Garden Kit

Farm Fresh Fun metal product concept art by Steph Calvert of Hearts and Laserbeams

I’m not gonna lie. I’m more than mildly obsessed with the idea of these huge chicken garden stakes with dimensional metal wings peeking out from the plants in our backyard. I would love to see their wings as a separate metal piece that can kind of move slightly in the breeze.

The tin can herb garden is a nod to the tin can I’ve been using to rinse my paint brushes in since high school. I’m not kidding. It’s been my go to water can for over 20 years.

artist-desk-old-tin-can-rinse-cup

Is that weird?

Fabric Product Concept Art – Embellished Tea Towels

Farm Fresh Fun fabric - tea towels product concept art by Steph Calvert of Hearts and Laserbeams

The one thing I obsessed about with this group of tea towels was art placement, and making sure whatever I created still looked super cool if it were to be cut in half hanging over the handle of an oven, or even folded in thirds and hung in half over that handle. If you check out this pdf, you’ll see what happens when this towel gets folded up.

Note to self: next time, create artwork that does a super cool fold in secret message a’la Mad Magazine.

Glass Product Concept Art – Plates, a Mug, and a Mason Jar Lamp

Farm Fresh Fun glass product concepts by Steph Calvert of Hearts and Laserbeams

It’s funny when you’re working on a really intensive all encompassing illustration project like this home decor group, how it becomes almost an obsession. Like, everything you do, you’ve got at least a tiny part of your brain working out new ideas in the background.

Case in point, check out that glass mug. I actually came up with it a couple of days before starting this glass group, while I was at my friend Kelsey’s baby shower:

A photo posted by Hearts and Laserbeams (@hrtsnlaserbeams) on

They had clear glass mugs on the table with different colors of paint pens, and by the end of mine it just looked so cool. The design looks really interesting when the mug is empty because you can see layers, with the artwork on the far side of the mug. Then when you fill it with coffee, you get a really cool pop of white against the brown of the coffee.

It’s currently my favorite coffee mug.

Ceramic Product Concept Art – Salt & Pepper Shakers, a Tray, and a Chicken Utensil Holder

Farm Fresh Fun ceramic product concepts by Steph Calvert of Hearts and Laserbeams

This ceramic chicken utensil holder, where it’s only got room for a wooden spoon, wooden fork, and spatula as its tailfeathers, is my mind subconsciously telling me that Josh and I need to downsize on the bajillion different cooking utensils we have.

In real life, I’m constantly looking for a crock that’s big enough to hold everything we like to use for cooking.

But dude. This chicken is the best.

Wood Product Concept Art – Wood Crate Shelves, Cups, Chalkboard, and Flower Clock

Farm Fresh Fun wood product concepts by Steph Calvert of Hearts and Laserbeams

Y’all. Someone needs to make these wood crate wall shelves a reality for me. The concept art is awesome, but I want real product. On my walls.

Today.

Please.

I did say please, after all.

Farm Fresh Fun Surface Pattern Design

Farm Fresh Fun surface pattern design by Steph Calvert of Hearts and Laserbeams

Farm Fresh Fun surface pattern design by Steph Calvert of Hearts and Laserbeams

And as the class progressed, I created a ton of cute surface pattern designs that would look awesome on a variety of products. I would love to see these as fabric, but also maybe stationery, gift boxes, or other paper products!

This Farm Fresh Fun group is currently available for art licensing.

I would absolutely love to see this work be made into actual products – please contact us if you’d like to work together!

Click here to see all of our artwork currently available for art licensing.

Freelance Illustrator Steph Calvert โ€ข Steph Calvert Art | https://stephcalvertart.com

Freelance illustrator Steph Calvert is an award-winning artist with 24 years of experience working as a creative professional. She is based in McDonough, Georgia, just south of Atlanta.

Steph Calvert has expertise as aย childrenโ€™s book illustrator. She is an expertย surface pattern designerย forย art licensingย and createsย line drawingsย for publishing and product design. Steph has years of additional expertise as aย mural artist, creatingย original art, andย logo designย for small businesses. She is currently querying literary agents with her first author/illustrator book projects.

National SCBWI Conference, 2023
Illustration Summer Camp โ€“ The Highlights Foundation, 2021
Make Art That Sells, 2017
BFA in Computer Art โ€“ SCAD, 1999


One response to “Product Concept Art: Farm Fresh Fun”

  1. Wow! The artwork is super cute. You also make the decor class sound really fun. I have been planning to also join a home decor short course and been pushing it over and over. Hope that I will be joining this spring. You have sparked some inspiration from the work you have done. Thanks a lot.

    Cindy

Follow by Email
Instagram
YouTube
YouTube
LinkedIn
LinkedIn
Share
Pinterest
Pinterest
fb-share-icon
RSS