Updating the Graphic Design Portfolio

I’ve been working on updating my graphic design portfolio over the past few weeks, which has been a massive undertaking. I decided I wanted something that was way more visual, quick to do a once over and see “yup, they know what they’re doing”, and most of all easier to share on social media.

All of this is great, but keep in mind I’ve got 15+ years of professional projects to sift through, and a variety of ways that I use my art and design talents. Last night, I focused on the Logo Design portfolio. Tonight it’s Print Media.

Updating the graphic design portfolio is always kind of a pain in the butt, but it gives me a good excuse for a design show and tell. Check out some projects I’ve worked on:

Business Card Design

Print Media - Graphic Design Portfolio - Postcard and Business Card Design for Doctor G by Hearts and Laserbeams

Doctor G needed a business card and postcard design that complemented the clean design and bright, kid friendly colors in her branding. I like how the postcard has similar but different content on each side, targeting different audiences with one piece of printed collateral.

Print Media - Graphic Design Portfolio - Business Card Design for Radmegan by Hearts and Laserbeams

Megan Anderson from Radmegan wanted something with lots of white space that used the hand drawn elements I created for her branding in a creative way. Social media links have a way of cluttering up a business card design, but I think we found a really simple way to integrate them that doesn’t feel too crowded.

Print Media - Graphic Design Portfolio - Business Card Design for Snake Eater Tactical by Hearts and Laserbeams

Snake Eater Tactical wanted business cards that could double as hangtags for their handmade tactical gear – we printed these on heavier paper so they could stand up to hang tag use in a retail environment.

Graphic Design for Print

Print Media - Graphic Design Portfolio - Door Hanger design for 24Seven Fitness by Hearts and Laserbeams

We worked with 24Seven Fitness to create a promotional door hanger that encourages the local community to take advantage of a sale.

Print Media - Graphic Design Portfolio - Layout and Interactive E-book layout for Doctor G by Hearts and Laserbeams

We also helped Doctor G with a single page sales sheet and bookmark to help promote her new Get the Behavior You Want System. The coolest part of this project? We worked closely with Doctor G to lay out the course materials in a fully interactive pdf workbook. The E-Book has fields that the student fills out as they go through the class, and they can save the document with their answers intact. It’s an awesome workbook; I’m really proud of it. You should take Doctor G’s class so you can see it for yourself!

Print Media - Graphic Design Portfolio - Poster and Agenda layout for CAbi (Carol Anderson by Invitation) by Hearts and Laserbeams

CAbi (Carol Anderson by Invitation) had me lay out a poster for their Heart of CAbi Foundation that was displayed at the Oscars, and I’ve been on tap to help them lay out information for print materials at their semi-annual SCOOP conference as well.

Print Media - Graphic Design Portfolio - Layout and Illustration for CAbi (Carol Anderson by Invitation) by Hearts and Laserbeams

This was a really fun project to work on for CAbi, because not only did I get to work my graphic design magic, but I also had the chance to do some cute airplane safety style illustrations for this how to tie a scarf guide.

Print Media - Graphic Design Portfolio - Layout and Illustration for Make Shop Live by Hearts and Laserbeams

We designed some great promotional postcards and tutorial cards for crafty outfit Make Shop Live.

Print Media - Graphic Design for James Hardie Building Products by Hearts and Laserbeams

We designed lots of flyers, brochures, and postcards for James Hardie Building Products.

Print Media - Graphic Design Portfolio - Direct Mail Design for James Hardie Building Products by Hearts and Laserbeams

We also laid out direct mail pieces for James Hardie Building Products like this large wrap and postcard.

Print Media - Graphic Design Portfolio - One Sheet Design and Custom Paper Toy Design for Meringue Bake Shop by Hearts and Laserbeams

Meringue Bake Shop in southern California needed help with graphic design for their one sheet, and we also designed some custom paper toys for them to print and hand out to kids they encountered at their many events.

Print Media - Graphic Design Portfolio - Brochure layout for Seven Seas Custom Canvas by Hearts and Laserbeams

Seven Seas Custom Canvas in Portland was looking to create a brochure that would help potential customers understand the different services they provide.

Art and Designs for Print by Hearts and Laserbeams

Maddie Kates Candles needed a full graphic design package including business cards, rack card, brochure, and order form design to help sell their soy candles.

Packaging and Label Design

Print Media - Graphic Design Portfolio - Packaging Design and Label Layout for June Plum by Hearts and Laserbeams

We worked on some label designs for June Plum for a variety of bath and body products. The client was looking for a way for customers to easily differentiate between products on the shelf, so we kept similar layout on each and switched up the colors and color combinations.

Print Media - Graphic Design Portfolio - Packaging Label Design and Postcard layout for Miracles for Mommy by Hearts and Laserbeams

Miracles for Mommy needed help creating labels for their package design that would include all of the mandatory information needed on a food label, without looking cramped. Like June Plum, Miracles for Mommy incorporated different color labels to help the consumer quickly identify their favorite flavor on the shelf.

Vehicle Wrap Design

Print Media - Graphic Design Portfolio - Vehicle Wrap - Meringue Bake Shop by Hearts and Laserbeams

The vehicle wrap design project I worked on for Meringue Bake Shop is one of my favorite pieces in my graphic design portfolio. I never ever saw that hot dog cart in person until after the cupcake cart had been finished for a while – it goes to show that with an insane amount of planning, really great communication with the printer, and strict adherence to print specs, you can design for absolutely everything.

Even a mobile cupcake cart.

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Freelance Illustrator Steph Calvert โ€ข Steph Calvert Art | https://stephcalvertart.com

Freelance illustrator Steph Calvert is an award-winning artist with 24 years of experience working as a creative professional. She is based in McDonough, Georgia, just south of Atlanta.

Steph Calvert has expertise as aย childrenโ€™s book illustrator. She is an expertย surface pattern designerย forย art licensingย and createsย line drawingsย for publishing and product design. Steph has years of additional expertise as aย mural artist, creatingย original art, andย logo designย for small businesses. She is currently querying literary agents with her first author/illustrator book projects.

National SCBWI Conference, 2023
Illustration Summer Camp โ€“ The Highlights Foundation, 2021
Make Art That Sells, 2017
BFA in Computer Art โ€“ SCAD, 1999


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